Ribbon Cutting and Grand Opening Ceremony
Planning Guide
From Your Friends at Engraving, Awards & Gifts
America’s Leading Source of Personalized Ceremonial Products
Click here for a downloadable PDF!
Introduction
You’re embarking on a new journey and are ready to announce to your community that you are “Open for Business!” Perhaps you’re a business owner, or a manager responsible for planning your company event. This guide is for you! It’s designed to give you an understanding of the major elements involved in planning your ribbon cutting and grand opening ceremony.
Any business moving to a new location, remodeling its facility, under new ownership or management, or launching a new product or service is worthy of a ribbon cutting ceremony. EngravingAwardsGifts.com has developed this guide as a process reference tool for ribbon cutting events of all sizes. Please keep in mind that every business is unique and not all details will apply. There are no hard-and-fast rules - use your imagination and tailor your event to fit your unique business style.
If you can answer yes to any of the following questions, you deserve to host a ribbon cutting ceremony, grand opening or open house event:
Is this your first year of operating your business?
Has your existing business recently moved to a new location?
Has your existing business recently expanded or completed major remodeling?

New Hampshire Governor John Lynch cuts a ribbon for the Lakes Region Tourism Industry
What type of event is right for your business?
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There are three types of well-known events related to new or modified businesses. Based on your unique situation, you may choose to have one or more of these events running simultaneously:
- Grand Opening – Can be a casual or formal event which typically lasts 1-2 hours. Refreshments are optional.
- Ribbon Cutting – Formal event with a specific time for guests to be at your business. The business owner and/or manager greets guests and participates in cutting the ribbon. Dignitaries or VIP guests may also be chosen to participate in the ceremony. If you have a large group of people cut the ribbon, be sure to provide enough scissors for them. Refreshments are optional, but always recommended.
- Open House – Casual event which lasts for several hours. Guests come and go informally and visit your business. Company representatives are on hand to talk up your establishment. Refreshments are optional.
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Step 1
Delegate responsibilities
Choose your event planner or coordinator. It may be you, a member of your management team, or a professional event planner. This will be the person with the primary responsibility of getting everything planned and executed. Decide which decisions will be made by you, and which ones will be delegated to your team.
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Step 2
Establish a budget
The event budget will determine many factors - the type and quantity of food served, how many and what type of ribbon cutting scissors and ribbons will be used, the quality of the invitations, and more. Therefore, it is important to establish some general guidelines during the early planning stages.
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A Sample Budget Checklist...
| $________ Invitations |
$________ Tent |
| $________ Postage |
$________ Guest Presents |
| $________ Posters or Banners |
$________ Dignitary or VIP Gift(s) |
| $________ Marketing Materials |
$________ Scissors |
| $________ Advertising |
$________ Ribbon |
| $________ Food and Refreshments |
$________ Bows |
| $________ Caterer |
$________ Stanchions |
| $________ Rental Items if Needed |
$________ Carpet |
| $________ Chairs |
$________ Photographer |
| $________ Tables |
$________ Entertainment |
| $________ Public Address System |
Step 3
Choose a date for your event
Selecting a date is one of the most important decisions you will make as you begin the process of planning and staging a successful event. Before you make your decision, here are some important things to consider:
Allow plenty of time for preparation. If possible, give yourself at least a month to make all your arrangements. Larger events will require longer planning and lead times. Suppliers may also have lead time limitations. Planning ahead will save you money by reducing rush orders! When it comes to planning, more time is better.
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Be aware of major holidays and avoid planning your event on those days. Also, if you are trying to attract bankers or government officials, take note of any special holidays when their offices may be closed.
The most popular days of the week for attendees are Tuesdays, Wednesdays and Thursdays. You will ultimately choose a day based on your specific needs.
You should contact your local chamber and discuss any support programs they may offer to their members. They will want you to coordinate your date with the Chamber well in advance to avoid date and time conflicts with other events. Also, this allows them time to add your event to their event calendar and notify possible attendees. Plan on giving them at least 4 week’s notice. They will also need other specifics of your event such as time, location, type of event, etc.
If planning an outdoor event, choose an alternative date or location in case of inclement weather. Always have a back-up plan. You can move indoors at your place of business or to a nearby restaurant, hotel or meeting room.
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Step 4
Choose the best time of day for your event
The time of day you choose to hold your event helps determine many details about the type of special event that you’ll conduct. For example, morning functions will have an entirely different atmosphere than a late afternoon event or evening cocktail reception.Luncheon gatherings will require more food and beverages. Consider the following when making your decision:
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Morning events should begin no earlier than 8:00 a.m. and are often held as a business opens for the day (approximately 10:00 a.m.) Unless you have a compelling reason, we recommend that you avoid scheduling your ribbon cutting in the morning. There are always exceptions, but it must make sense for your type of business.
Luncheon events are favored and generally successful since most people eat a mid-day meal. Luncheons typically require more advance notice in sending out invitations. Notify your attendees early so they may put the event on their calendars.
Late afternoon and early evening functions are popular as they allow people to drop by at the end of the day at their convenience. Avoid late evening functions (after 6:30 p.m.) if possible.
Half-day open houses or tours of your company are another option. If you choose one of these options, be certain to have a specific time for the ribbon-cutting or other special ceremonies so drop-in visitors can arrive at the right time.
If media coverage is important to you, give serious consideration to their deadlines before selecting a time for your event. For example, electronic media prefer events no later than 4:00 p.m. so the event can be on the evening news. The newspaper’s deadline is generally mid afternoon for such stories.
If having the Mayor in attendance is important, you’ll want to call and talk with the Mayor’s scheduling assistant to confirm his/her availability.
Avoid planning your event after 5:00 on Friday, or on Saturday or Sunday. Weekends are considered family time, and poor attendance may result. Most chambers will not participate in weekend events.
Step 5
Develop an invitation list
The invitation list should include people who are important to you, and also to the success of your business. Inviting the right people will make your event fun and effective. The 'right' people will vary depending on the event but a guest list might include some of the following:
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Customers - past, present and future (your most important group)
Contractors, suppliers and vendors
Family and personal associates (This is a big day for you and you’ll want to share it with them)
Your employees and, optionally, their significant others
Those who helped you get started - your banker, accountant, attorney and other advisers
Fellow business men and women in your area
Representatives and fellow members from your local Chamber of Commerce
Key local government officials, and state representatives from your district
The media
Mailing labels can be generated by creating a database or spreadsheet. Use the mail merge feature of your software to generate standard size labels. This will come in handy when sending thank you notes to attendees.
Step 6
Design your invitation
Don’t overlook your invitation. It may be the first impression of your business for many people. Your invitation should echo your brand and set the stage for your event.
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Select the type of invitation: formal letter, informal letter, postcard, e-mail or flier. Include your logo and name, the type of event, date and time, address and a method for the recipients to RSVP. Be sure to include an RSVP. Otherwise you may be in for a real surprise. Include your business card and a map if you feel it will be helpful in locating you.
Depending on whether your event is public or private, consider additional methods of getting the word out, such as signs, marquees, websites, newsletters or posters. Mail your invitations within a month of the event, and establish a cut-off date for R.S.V.P., usually about one week before the event.
Designate a contact person and method of contact to handle incoming questions and track R.S.V.P.s as they are returned. You may want to phone or send e-mail reminders a few days before the event.
Will parking be an issue? If so, please use the invitation to indicate where you would like guests to park.
If you lack the expertise to produce your own invitation, get help from a professional graphic designer.
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Step 7
Serving food and beverages
Although an added expense that you may prefer to avoid, serving food and beverages adds a nice touch. Here are some helpful hints:
Coffee, juices and pastries are appropriate choices for morning ceremonies.
A sandwich meal or buffet works well for lunch. You will be replacing your guests’ normal lunch.
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Hors d’oeuvres, finger foods, and appetizer selections are appropriate for late afternoon or early evening events. Consider chips, dips, cheeses, vegetable plates or deli meat platters.
Alcoholic beverages are only appropriate for late afternoon or evening events. Many people enjoy an after-work cocktail. Remember to provide some non-alcoholic beverages for guests who don’t drink. Check with your insurance agent about host liability. You cannot serve beverages if your event is open to the public - it must be an invitation only affair unless you have a liquor license in place.Alcoholic beverages have their place and time. We suggest that you familiarize yourself with any local or state laws in your area before adding alcohol to your event. You should also consult your insurance agent for their advice.
It would be smart to enlist the help of a professional caterer for medium or large events or if you haven’t the time or experience to provide your own food and beverage. Caterers can give you good, solid advice and are not as costly as you might think.
Step 8
Building your program
You may decide to hold a traditional ribbon cutting, with one or a few brief speeches. You may wish to include other activities, such as tours of your facility, exhibits, and recognition of dignitaries, music or other entertainment, a raffle or refreshments. You may also want to have brochures available or a handout of frequently asked questions and answers about your business.
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It adds a nice touch to an event to have a brief program of some kind. It provides not only valuable recognition for you and your key people, but it makes the event more purposeful, and allows you to explain more about your business.
People have very brief attention spans at events, and you might lose the attention of a large part of your crowd if the program drags on too long. Make your ceremony only as long as necessary, but be sure to include everything that is important to you.
Your program should be conducted by a good, effective emcee. This person is responsible for running your ceremony, and will inject humor when needed. It matters not who you choose, only that they are the best person for the job. It can be very valuable to utilize someone who knows your business and is comfortable with the business community.
Your emcee will welcome your guests and introduce any other speakers. He or she may also offer a few remarks, thank appropriate persons and recognize VIPs in attendance who will not be speaking.
Decide who will cut the ribbon and notify them in advance. Have the cutter (and any other attendees you desire) stand. They should face the audience with the ribbon between them and the audience.
If you plan to include guest speakers, contact them early so they have enough time to prepare remarks and tell them how long they will have to speak. This is typically very brief (two to three minutes). Call to confirm their attendance approximately one week prior to the event.
Small groups usually do not need a microphone system, but larger groups will. You can rent a sound system if your company does not own one. Provide a podium as a focal point and resource for your speakers.
Consider these additional suggestions when planning your program or formal ceremony:
Prepare an agenda, even if it’s simple. Things will run much smoother. Your agenda could be something like:
Welcoming of guests – done by owner, manager, president, etc.
Introduction of the company – explain what you do if a new business, about your new location – if a second location or a move, your hours; introduce your staff.
Introduction of board members, elected officials, other dignitaries. Introduce only those who need to be introduced even though the temptation will be to acknowledge nearly everyone in attendance that you know.
Calling up those who are speaking (if this is part of your program). Set a time limit for all those you ask to take part in the program. Be sure to give each of your speakers a call the day before the event as a reminder.
Cutting the ribbon – usually done by dignitaries and head company rep; some choose to have all employees doing the cutting. A ribbon cutting for a grand opening is a good way to let guests know the formal program is over and creates good publicity opportunities for your photography. The ribbon cutting location – the ribbon cutting should take place in an area that might have your company name in the background.
Thanking everyone for attending – by a company rep.
Touring your facility - Offer everyone an opportunity to take a look at your facility, and if large enough, you might want to offer tours. If your event includes an open house or tour of your facilities, be sure friendly and knowledgeable employees conduct group tours. Unguided self-tours are not nearly as valuable.
Door prizes or drawings. Winning a sample of your product, dinner for two, etc. will add to your guest’s enjoyment and build attendance. While not necessary, if you do plan to give a favor to your guests, designate someone to be responsible for giving them to your guests. You as the owner, host/hostess has other responsibilities. Favors might be a specialty item, flower, brochure about your business, sticker, menu, business card, etc.
Send thank-you letters to dignitaries, VIP’s and ceremony participants.
Step 9
Media coverage
If you live in a small town or city, there is a good chance that your local newspaper will give you some modest publicity for your ribbon cutting. However, you should not rely solely on the media to give extensive coverage of your event. Editors are often swamped with business community news and are often unable to provide good coverage to them all. Your local chamber of commerce is often eager to assist you with publicity to their membership. They will generally let you know what is needed from you for information, so be sure to respond to them. Your media efforts will be more successful if you provide a professional looking press release and photographs.
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The following are some concrete things you can do to enhance the chances of getting more media coverage for your event:
Send your invitation to the news directors at least one week ahead of your event. Include information explaining some of the details about your company and why your event is important to the overall community.
Include a brief letter or news release that contains the journalistic basics of who, what, when, where and why. Your letter need not be fancy, just factual.
A follow-up or reminder call the day before your event is a good idea.
You’ll want to designate a staff member or friend to take candid photos of people and happenings at your event.
The news release
The news release is the basic tool of media relations. A well-prepared news release can make it easier for you to get your news covered by the media – providing it meets the criteria of what makes a good news story.
Here are some guidelines to help you with the mechanics of effective preparation and distribution of news releases:
Keep the release as brief as possible, preferably one page. If additional pages are required, do not break paragraphs at the bottom of a page, and use a separate sheet of paper for each additional page. Provide all the necessary details of your event, as well as contact information. The date of the news release should be included at the top of the page, along with the phrase "For Immediate Release."
Take the trouble to have your release delivered to the media on the same day of the release, and close to the same time as possible. This lets editors know you consider the release important, and that you have taken special pains to get your news to them immediately. If you mail a release, not only do you run the risk of it arriving at different places on different dates, but you have also violated one of the first rules of news—timeliness. Few editors will use an item that arrives on Thursday; if they notice even the company considered it news the previous Tuesday.
Deadlines vary from one news organization to another, and in the case of newspapers, even from department to department.
Checklist
Delegate responsibilities
Designate your event planner / coordinator. Perhaps it may be you.
Establish a budget for your event
Contact your local chamber of commerce
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If you are not a member, consider joining. You will need to coordinate your choice of date
and time with them if you want their support.
Set event date, time and raindate
Select and contact event vendors
Your event can be as simple or elaborate as you choose. Among the professionals you may want to involve
are a caterer, a photographer/ videographer and a florist. Be sure to contact them early - as soon as you have
established the date, time and budget - and call to reconfirm your plans one week before the event.
Caterer
Photographer/Videographer
Florist
Other
Designate coordinators for tasks
To ensure that your event goes smoothly, be sure that everyone knows their tasks in advance. If you have a
guest book, you may want a greeter to oversee this so each guest signs it upon arrival.
If you offer tours, indicate a definite spot for interested persons to gather, and brief your tour guides in
advance so they can answer visitors’ questions quickly and accurately.
Locate company sign or banner if needed.
Pre-determine room layout (where to place tables, chairs, podium, etc.)
Prepare any materials needed for the event (visuals, awards, checks, documents, gifts, samples, etc.)
Giveaways/door prizes
Parking assistants
Photographer
Greeters/ushers
VIP coordinator
Tour guides
Music
Thank departing guests
Give guests name tags
Take down
Purchase ceremonial ribbon & scissors
Cleanup
Design and send invitations
Design invitations
Prepare guest list
Deadline to get invitations to printer
Items to include with invitations
Prepare printed mailing labels
Date to mail/e-mail/fax invitations
Designate a contact for RSVPs
Date to call or send reminders
Choose emcee/speakers
Plan activities
If you plan to conduct tours, choose your tour guides in advance, or have a self-guided tour with signs or handouts to direct event attendees.
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Notify media
Prepare press release
Identify dates to contact local media
Invite media to attend
Send post event press release
Provide support materials
Other materials you may need will depend on the scale of your event and the planned activities. For example, if you have speakers, you may need a podium, microphone and chairs. You may also include decorations and flowers, a large display flag, a welcome sign, name tags and a guest book for people to sign as they enter.
If you serve food, determine the number of tables, linens and trash cans needed and their placement.
Plan the setup of any A/V equipment you will be using and be sure that if you are not hiring a photographer or videographer, you have someone ready with a camera to capture your big moment.
Post-event tasks
Be sure to follow up with thank-you notes to all of your speakers, sponsors and other VIPs who attended, as well as your faithful staff.
Consider sharing your photos/videos by posting them online, including them in your newsletter or using any other appropriate means of getting your news out.
Send a post-event news release with photo of your ribbon cutting to your local media.
Ceremonial Products
Ribbon Cutting Scissors, Ribbons, and Accessories
Our specialty website, ceremonialscissors.com, has a complete assortment of scissors, ribbons and accessories to make your ribbon cutting event a complete success. Let’s take a look…
36" Ceremonial Scissors
Ribbon cutting scissors come in many shapes, sizes, and colors. 36" scissors are the largest available scissors for ribbon cutting. They are constructed of stainless steel with plastic coated handles, and are available in blue, green, red, yellow and black. They are guaranteed to cut our ceremonial ribbons. The scissors weigh 7 pounds, something to keep in mind when choosing who will cut the ribbon. 36" scissors can be engraved on the blades within an 11"w x 2-1/2" h area. You may also choose to screen print on the blade in an area 10-1/2" x 2-1/2" h.
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20" Ceremonial Scissors
For a nice medium sized pair of scissors, try our 20" ceremonial scissors, made from polished stainless steel with gold plated handles. Weighing in at 2 lbs., these scissors are easier to handle for some people, yet are more visible than the smaller sizes. These scissors can be laser or rotary engraved on either side of the scissor blades in an area 9"w x ¾" h. A black presentation case is available for a very classy appearance.
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15" Ceremonial Scissors
Our 15" ceremonial scissors are available in chrome plated or gold plated finish. They are made of solid stainless steel and weigh 1 lb. each. Choose from rotary or laser engraving on either side of the scissors blades in an area 6"w x 5/8"h.
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10 1/2" Ceremonial Scissors
For events with multiple persons as ribbon cutters, consider 10-1/2" scissors. These specialty scissors were designed by us specifically for ceremonial ribbon cutting use. They feature gold plated handles and mirror finish polished steel blades, and weigh 1/2 lb. They are suitable for laser or rotary engraving on both sides, with an engraving area of 3"w x ½"h. All scissors ship securely in custom fitted packaging.
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9 1/2" Ceremonial Scissors
Ceremonial Scissors in the 9-1/2" category feature gold plated handles and weigh ½ lb. Both sides of the scissors can be laser or rotary engraved, with an engraving area of 2" x 3/8". A black vinyl, cloth lined presentation case is available for these scissors. After the ceremony, proudly display your scissors on a custom designed wall plaque or wooden base.
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Ceremonial Stanchions
Ceremonial stanchions have numerous uses, including crowd control, framing a walkway or doorway, and for draping a ribbon between. Our metal stanchions are available in 2 styles - polished chrome plated or brushed satin finish. Stanchion velour rope is available in 6', 8' & 10' sections and in a variety of colors.
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Scissors Plaques
If you’re looking for a great way to display your scissors after your ribbon cutting, consider one of our engraved scissors wall plaques. These beautiful high gloss plaques are sized to fit 9-1/2” through 20” scissors, and are generally available in rosewood, black or walnut piano finish. Engrave your graphics directly into the plaque, and then add an engraved metal plate for additional elegance. Scissors hang on the plaque and are removable.
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Scissors Stand
The personalized scissors stand is a great way to display your 9-1/2” ceremonial scissors - at your event, or afterwards. Sold with our 9-1/2” gold handled scissors, the 4 1/2” X 4 1/2” X 2 1/8” cherry finish base features a gloss black brass plate that displays gold when engraved. Visit our website for more desk display options.
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Scissors Display Cases
Wall display cases with glass fronts are an excellent way to display your 10-1/2” through 20” scissors. Our cases are made of Appalachian hardwood with anelegant Queen Anne cherry finish, durable masonite backing, and 1/8” glass front.
Velcro-compatible velour background colors are black, red, green, blue, and burgundy.
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Ribbons
Ribbon is the star of the show at every ribbon cutting ceremony. Did you know that ribbon can be decorated with text and even your company logo?
Our stock grand opening ribbon is a 4" red satin ribbon with white "Grand Opening" lettering. Other stock ribbon choices include:
4" wide satin ribbon in red, white, blue, yellow & green
2 3/4" wide satin ribbon in tri-color (red/white/blue)
2 1/2" wide satin ribbon in red, white, blue, yellow and green.
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Custom ribbons are an exciting way to showcase your logo or company colors. With our multicolor custom ribbon, you can have unlimited colors, any font, any design and any color printed on one side of a white ribbon. PMS colors can also be closely matched. The rolls are 100 yards in length, and come in 2", 3", 4" and 6" widths.
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Red Carpet
Nothing says welcome like a red carpet. Our standard red carpet is 3' wide and 20' long. Custom sizes are also available, as well as a wide assortment of colors.
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Bows
Bows made of ribbon are lightweight and add a splash of color to your event. Use them as accents and attention getters. They will add a festive atmosphere to your event. A bow on each end of the ribbon is a nice finishing touch.
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Embedments
If you have the budget, acrylic embedments have the "wow" factor your event is looking for. Miniature scissors embedded in a block of clear acrylic makes a great memento for your event. You may select from a variety of standard shapes such as rectangular blocks, pyramids, triangles, hexagons, and circles, or choose a custom specialty shape such as a star or obelisk. Personalize your selection with your custom logo or text. It's the perfect way to commemorate and advertise your new business.
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Chocolate Scissors
Eating a pair of chocolate scissors will put a smile on any face. Perhaps that is why they are such a popular gift for attendees of ribbon cuttings. These molded chocolate scissors are available in milk or dark chocolate, and require a minimum order of 125. In warmer seasons, the scissors are shipped in insulated containers to protect them from melting. |
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Lapel Pins
Scissor shaped lapel pins combined with your business card make a nice gift as well as an effective marketing tool. Everyone will want one, and everyone will now have your business contact information. These and many more products can be found on our specialty website, ceremonialscissors.com.
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Click here for a downloadable PDF!
With proper planning and lots of enthusiasm, your ribbon cutting ceremony will be a memorable, stress-free event for your company and your guests. Your friends at ceremonialscissors.com and the Engraving, Awards & Gifts family of websites stand by to assist you with a wide assortment of personalized ribbon cutting and ceremonial products.
For more information or to view our products, please visit the following websites:
ceremonialscissors.com
CeremonialGroundbreakingShovels.com
CeremonialKeys.com
GavelFactory.com
EngravingAwardsGifts.com
AcrylicsEmbedmentsAwards.com
Awards-Ribbons.com
CastBronzePlaques.com
CrystalGiftsEngraved.com
EngravedPewterGifts.com
FirefighterAwardsGifts.com
LogoMall.com (promotional products)
MarbleGraniteAwards.com
MedalsMedallionsCoins.com
Engraving, Awards & Gifts
42 Franklin Street
Laconia, New Hampshire 03246
1-800-203-9588
Fax: 603-524-1153
Copyright © 2011 Engraving, Awards & Gifts
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